The blog and the newsletter
How the blog, its categories and topics are organised, and how the double opt-in newsletter subscribe and unsubscribe flow works.
Browse topics
What it is
The blog at agentency.com/blog is our editorial publication: playbooks on customer service automation, messaging channels, and comparisons between platforms. The newsletter is the email digest of it.
The blog is not documentation. It gives opinions, recommends approaches, and sometimes talks about products that are not ours. This Help Center is the product manual and is the one to trust when the two disagree about how a feature behaves — see How to use this Help Center.
When you would use it
Read the blog when your question is "what is a good way to do this?" rather than "which button do I press?" — designing an escalation policy, deciding what to put in a knowledge base, judging whether automation suits a particular conversation.
Subscribe to the newsletter if you would rather be told when something relevant changes than check back.
Where to find it
Open Blog in the top navigation of the public site, or go to the blog. It is also in the Company column of the footer. Nothing here requires an account.
The blog is a small set of routes:
| Route | What it is |
|---|---|
/blog | The index: featured post, latest articles, search, and category filters |
/blog/page/2 and onwards | Later pages of the index |
/blog/<article> | One article |
/blog/category/<name> | Every article in one category |
/blog/topics/<name> | Every guide on one topic |
Categories and topics are two different groupings. A category is the article's home section; topics are cross-cutting tags, so one article can carry several. Both have their own pages so you can link to a filtered view.
What you will see
On the index: a hero, a newsletter sign-up block, a featured or most-popular strip, the latest articles as cards with reading time, a search box and category filter, a downloadable checklist offer, a popular-guides section, and a closing call to action. Pagination sits at the bottom; searching or filtering keeps you inside that filter as you page.
On an article: the title, author, publish or update date, reading time, a table of contents for longer pieces, share buttons, sometimes a frequently asked questions block, the author's biography, and related articles.
On a category or topic page: the same card grid restricted to that grouping, with a friendly message when nothing has been published there yet.
The newsletter, end to end
Subscribing is double opt-in — you are never added by someone else typing your address.
- Enter your email in the newsletter block on the blog and select Subscribe.
- The page confirms without revealing whether the address was already on the list, and we send you an email.
- Open that email and follow the link to
/newsletter/confirm. The page shows a Confirm subscription button; nothing is confirmed until you press it, so an email scanner following the link cannot subscribe you by accident. - You are on the list. The digest goes out roughly twice a month.
Leaving is one step: use the unsubscribe link at the bottom of any digest, which opens /newsletter/unsubscribe, and press the button. You can subscribe again later from the blog.
These two pages only work with the link from your email. Opening either without it shows a not-found page, which is intentional.
Limits and plan notes
The blog and the newsletter are free and public. They have nothing to do with your plan, your message credits, or your account. Subscribing does not create an Agentency account, and having an account does not subscribe you.
Whether the blog is published at all can differ between deployments. If /blog is not reachable from your top navigation, it is switched off there.
Common problems
I subscribed but no confirmation email arrived.
Check spam, then try again. The success message appears whether or not the address is valid or already subscribed, so it is not evidence the email was sent to a working mailbox.
The confirmation link says it is invalid or expired.
Confirmation links do not last forever. Subscribe again from the blog and use the fresh email.
I want to stop the digest but keep my account.
They are unrelated. Unsubscribing from the digest changes nothing about your account, your chatbots, or your billing. Service and security emails about your account are not part of the digest and continue.
A blog article contradicts an article here.
Follow the Help Center. Blog posts are written at a point in time and are not revalidated against the product. Tell us through Contact support if the difference matters.
Common questions
Is the blog the same as this Help Center?
No. The blog gives opinions and playbooks and is written at a point in time. This Help Center is the product manual and wins whenever the two disagree about how a feature behaves.
What is the difference between a blog category and a topic?
A category is the article's home section, so an article has one. Topics are cross-cutting tags, so an article can carry several. Both have their own filtered pages.
I subscribed but got no confirmation email. What happened?
Check your spam folder, then try again. The success message is shown whether or not the address is valid or already subscribed, so it is not proof the email arrived.
Does unsubscribing affect my Agentency account?
Not at all. The digest and your account are unrelated. Service and security emails about your account are not part of the digest and keep arriving.
Was this article helpful?
Related articles
How to use this Help Center
Search by task, browse by category, or ask the Help Assistant. Every article follows the same seven-section shape.
Privacy, terms, and cookies
What each of the three legal pages governs, where they apply between you and us, and where your own customer policy takes over.
The about page
Why Agentency exists and the four commitments the product is designed against — each one visible as behaviour you can observe.
The features page
What the public features page covers, how it differs from this Help Center, and where each capability is documented.
Ready to try it on your own content?
Create a free workspace, add a document, and ask the questions your team is tired of answering.