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Omar El Bahr
Omar El Bahr is Head of Marketing at Agentency. He writes for Forbes Communications Council and Entrepreneur about AI customer service, conversational commerce, and the practical side of building AI agents for ecommerce merchants.
Best AI Chatbots for Customer Service in 2026, ComparedEvery single article ranking the best AI chatbot for customer service puts its own product first.Read more
Customer Service Chatbot: What It Is and Why It MattersA shopper messages your store at nine at night asking if a jacket runs small. Nobody answers. She closes the tab and buys the same jacket somewhere else. That's the entire case for a customer service chatbot, and somehow almost nobody explains it that plainly.Read more